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Purpose:
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Victim Services of Brant is undertaking a project to increase awareness of victim services in their community. They will update the 30 second public service announcement (PSA) from last year with the new 2011 tag line "Many Voices, Many Paths" and have the commercial transferred into a high definition format. The PSA will be shown in 10 locations, in the pre-show loop at movie theatres in the Central Western Ontario Region from April 1-28, 2011. It is expected that the spot will be shown 10,864 times during the 4 week period and be seen by approximately 336,218 patrons.
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