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Purpose:
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This project is a targeted public awareness campaign designed to provide Aboriginal communities with culturally appropriate awareness materials about MissingKids.ca. The website will be launched in March 2011, and will become a vital link and informational portal to parents of missing kids, as well as an investigative aid to law enforcement agencies across Canada. The campaign will increase the visibility of MissingKids.ca and ensure that MissingKids.ca is recognized as an available resource within Aboriginal communities.
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